L'Oreal are best known for hair products and their make-up and I believe that they're a brand at the forefront of make-up innovation. Take their Studio Secrets face primer for example, a product of wonder! Still what some would call a 'drugstore' brand, L'Oreal are a little bit more expensive than your Maybelline, Rimmel and Collection 2000 which sit alongside it in the store. I like to think that L'Oreal are on par with Maxfactor, for the woman who likes expensive cosmetics, but doesn't want to endure the sometimes pushy and over made up sales girls at Estee Lauder, Lancome and Clinique.
What formally attracted me to this lip product was the fact that it was orangey pink, looked a little like jelly and appeared to be a cross between a lip gloss, lip balm and lipstick upon first glance. I now know that it's a 'universal lip glow', as explained on the L'Oreal website, 'L'Oréal Paris' first lipstick that adapts uniquely to the moisture of your lips to form a bespoke, individual colour. The result: a tailor-made shade of pink with a subtle finish.' Read the rest of the information here. I really like the idea of tailor made lip colour as not everyone suits a variety of lip shades. I find, for example, that I look ridiculous in red lip colour and so tend to stick to nudes and pale pinks. This lipstick is not only exciting (who doesn't want a unique lip colour?) but it stands out a completely new product entirely and suits me perfectly. It provides just the right amount of shine without becoming too gummy and stick and retains the elegance and appeal of any other L'Oreal product.
I found my universal lip colour in Boots for the introductory price £6.49, normal retail price of £8.99, and I absolutely love it, well done L'Oreal! What do you think?