You may remember this post when I was lucky enough to be invited to the Newcastle launch of Benefit Cosmetics' newest product, FakeUp Hydrating Concealer. Now that we're getting closer to the launch date (30th March) I thought I'd share with you my thoughts on this miraculous little concealer as I've been using it daily since I attended the launch back at the beginning of march.
What is it?
Benefit market FakeUp as a 'crease control hydrating concealer - with Vitamin E & apple seed extract -[it] hides dark circles & diffuses fine lines for a silky smooth, ultra-natural look. Fakeup never settles...and neither should you!' This is a nifty, innovative product, available in three shades, light, medium and dark. What sets it apart from other concealers in the beauty world is the fact that the creamy concealing formula is encased in an outer ring of hydration that provides long lasting hydration under the eye, and does not crease. Every time I've used this to conceal any dark circles of discolouration around my eye area it hasn't creased at all, full marks for FakeUp!
|Light // Medium // Dark|
I am such a lover of packaging, it really makes a difference in my opinion in deciding whether or not to purchase a product when I see it in store. Benefit packaging is usually second to none in my opinion, the products are bright, cheery and usually a little quirky which appeals to me immensely.
FakeUp is no different. Each inner tube is encased in a gorgeous outer packaging that reflects the colour of the concealer inside (they look sort of ombre all stood together, don't they!) with lovely swirly writing and a damask style pattern. There's no doubting what FakeUp is with the words 'Crease-Control Hydrating Concealer' written on the inner lid!
The inner tube continues the damask style pattern with pink on silver, and to be honest, you might be forgiven for thinking that this is a lipstick on first glance. What I love about FakeUp is that you simply twist the bottom to reveal more product when you need it, no need for concealer brushes or mucky fingers in trying to cover up dark circles/imperfections, you can simply apply this straight to your face from the bullet (very much like a lipstick for the eyes - imagine that!). Brill!
How to use it.
Benefit say, 'stroke fakeup underneath each eye. Using your ring finger, pat gently outward to blend'., At the event the ladies recommended that you apply your FakeUp in a 'V' formation under the eye for maximum coverage and hydration, and then blend in using your ring finger for the lightest touch. I have to say that the 'V' trick does the job perfectly for me, and I like to apply my FakeUp underneath my eyes and on any other blemishes and I do this before my foundation so that I can set it in place with powder etc later on. I have also been told that the medium and dark colours can be used for contouring depending on your skin tone, and although I haven't tried this out yet I could see it working.
|Light // Medium // Dark|
So I have to say, as ever Benefit have created a wonderful product that does its job perfectly. My only qualm is that I can sometimes end up with the concealer part of FakeUp bleeding into the hydrating ring once I've applied it, but I guess that won't matter to a lot of people (just me and my obsession with neatness!).
I'd definitely repurchase this if I was to run out of my shades, and at £18.50 for 115g, even though it's much pricier than other concealers available on in the British 'drugstore' market, my love for Benefit completely supersedes any quarrels about the price. I have no bother paying for something I love, and, as I always justify to myself, you get what you pay for, and FakeUp's sure worth it...!
Have you, or will you try FakeUp?
Are you as much of a Benefit fanatic as I am?